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The ad campaign, created by Beta, started this week featuring our Stacey Solomon, winner of last year’s ‘I’m A Celebrity Get Me Out of Here’ and a former ‘X Factor’ finalist.
A series of nine adverts will run for four weeks, premiering with a 40-second spot during ITV game show ‘The Cube’ on Sunday.
The first ad is supported by eight 10-second product-specific ads, all featuring Stacey and some with her three year-old son Zachary.
Iceland Foods, executive director, Nick Canning says: “Working with Stacey and Zach was a delight. She’s a real Iceland Mum so the whole shoot was very natural and her warmth really comes across on screen.”
What Do You Think?
Comment below to tell us what you think of the ad!
Tags: Advert, Beta, Campaign, Deals, Food, Iceland, Stacey Solomon, Video, Zac
I never take much notice of adverts but must admit I am enjoying these new Iceland ads as Stacey has such a lovely voice and it always draws my attention to the tv!
She is a perfect choice for this campaign as she is a very likeable girl and her adoration for her son is so obvious in these ads – its great he is in them too!
I love the new advert! I love the part where Stacey says ‘It’s just common sense’ and then Zachary runs on and to her! soooooooooooooooo cute!
Cool Ad