The ad campaign, created by Beta, started this week featuring our Stacey Solomon, winner of last year’s ‘I’m A Celebrity Get Me Out of Here’ and a former ‘X Factor’ finalist.
A series of nine adverts will run for four weeks, premiering with a 40-second spot during ITV game show ‘The Cube’ on Sunday.
The first ad is supported by eight 10-second product-specific ads, all featuring Stacey and some with her three year-old son Zachary.
Iceland Foods, executive director, Nick Canning says: “Working with Stacey and Zach was a delight. She’s a real Iceland Mum so the whole shoot was very natural and her warmth really comes across on screen.”